Engagement Analyst

Engagement Analyst

Job Summary:

Engagement Analyst supports sales operations to advance digital integration and marketing insights for high-value clients.

Responsibilities include:

Create custom digital proposals utilizing the best assets to complement broadcast and other offline elements to deliver clients KPI’s.

Understand how digital products and results interpret with our broadcast offerings.

Retain and grow digital revenue by proactively finding opportunities to optimize campaign performance.

Supporting sales operations on client meetings for analysis of digital marketing campaigns like Targeted Streaming Audio, SmartAudio, Programmatic, Audience-based selling, Audience Extension, Digital Takeovers etc.

Offering expertise on digital product features and benefits including Ad Tagging, Rich Media, Data Sharing for attribution and effectiveness, Audience Targeting, Viewability Studies, Systems (Adswizz, DoubleClick, and Adobe/Lotame)

Analyze and share findings with internal partners pre/during/post campaigns based on KPI goals via iHeartAnalytics with attribution for both broadcast and digital assets

Forecast digital marketing campaign results and provide forward-looking enhancement recommendations

Support data-driven atmosphere with a focus on team education

Handle invoice discrepancy reports and invoice transactions

Assist Account Executives with material preparation

Qualifications:

Must be able to think on your feet and ideate/problem solve real time with sales operations & clients

Familiarity with Salesforce.com a plus

Ability to prioritize and manage multiple assignments in a deadline-driven, team-oriented environment.

Must be experienced in digital advertising, social media and multi-platform solutions

Excellent written and verbal communication skills

Work Experience:

Minimum 1 years’ experience in sales and/or marketing with demonstrated proficiency developing creative solutions for clients, preferably in digital media.

Education:

Bachelor’s Degree, preferably in Marketing, Advertising or a related field of study

Certification:

Google Certified

Location

Austin, TX: 3601 S Congress Avenue, Bldg F, 78704

If interest please apply online at https://iheartmedia.wd5.myworkdayjobs.com/en-US/External_iHM/job/Austin-TX/Engagement-Analyst_Req13589

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Our organization participates in E-Verify.

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