Promotion Events Planner
Works with station management in determining appropriate promotions for targeted demographic. Liaison between programming and sales. Directs on-air promotions activities, including creative design of promotional spots that maintain and enhance established creative vision and tactical objectives. Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share.
Activities may also include:
Creating brand imaging programs and detailed advertising and promotional campaigns, or online/web/interactive initiatives.
Manages multiple concurrent programs, from a 2-hour on-site with a local personality to a concert by a major star (including meet-and-greets, VIP suites, appearances by the performer, etc.)
Adjusts programs and campaigns to address changing markets and competitive conditions (i.e. including billboards, TV and electronic media).
Works closely with on-air production and scheduling personnel to achieve approved production goals.
Ensures appropriate parties are apprised of changes to creative content, schedules and priorities.
Ensures campaigns are coordinated with operational and sales initiatives.
Uses creativity to fund and/or trade for event giveaways and promotional materials.
May also have responsibility for maintenance and upkeep of vehicles (e.g., car, van, truck, etc.) used for remote broadcasts.
May also manage a promotions budget and promotions team.
Creates event promotion proposals and recaps.
Develops and oversees all promotional and contest initiatives of station.
Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins for assigned promotions and events, and supervises promotions coordinator and event staff.
Ensures the provision of prizes, promotional materials and event collateral.
Ensures contest rules comply with FCC regulations.
Must be able to lift 50+ lbs.
College degree preferred.
Expertise in Country formats a plus.
Austin, TX: 3601 S Congress Avenue, Bldg F, 78704
If interested please apply online at https://iheartmedia.wd5.myworkdayjobs.com/en-US/External_iHM/job/Austin-TX/Promotion-Events-Planner_Req12239
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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