JC Penney got some attention on Twitter... but probably not the kind of attention the retailer wanted.

The idea of the marketing blitz during the Super Bowl was to have someone tweet as if he had mittens on, leading to lots of misspelled words and nonsensical messages that would get the company some attention, in the same way the Arby's fast food chain managed to get thousands of retweets and lots of free branding when it tweeted about a singer's oversized hat at the Grammies.

But most people initially thought the JC Penney tweeter was just drunk, and then the company was mocked for its misguided marketing idea.

-Rob Archer